TikTok Influencers Will Soon Be Out Of A Job (updated)
1/22/2021 — Since this story was published, quite a few things have changed. It goes without saying that things can change quickly in every facet of our life. Often, when we least expect it or want it. All we can do is be as prepared as possible and hang on for dear life.
Being a TikTok creator is one of those careers that’s difficult to tell parents you want to be, and when successful, it is hard to describe to your family what you do for a living.
You do what now??
The TikTok app is a social media powerhouse with 800 million active users worldwide, which includes 100 million in the USA.
For the upcoming proposed executive order that would lead to its ban, which also includes other popular apps like WeChat, what does this mean for the thousands of users that rely on it for income?
Although there’s no way to monetize directly on TikTok, creators can make between $50,000 and $150,000 a year (medium). It’s also a million-dollar club maker. The top 7 TikTok’ers made over one million dollars last year (BusinessInsider/Forbes).
Although the super famous may be able to jump ship to another platform, it’s probably not as easy for many others who rely on that particular fanbase.
Just grow an entirely new community from scratch. Yeah..easy….
Along with creators, there’s an ecosystem of third-party app developers, advertisers, and product integrations. The ban would surely put a pause on profits and innovation.
The executive order that would make these apps banned on Android and iOS stores drop mid-September 2020 around the 15th.
For my company, we rely on social apps like TikTok to engage with customers. We also rely on apps like WeChat to communicate with suppliers and customers. What kind of impact will this have you on?
Reflecting on 2020.
Wherever you are right now and are going through, hang in there, and don’t be afraid to ask for help.
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