DoorDash and the rise of food delivery innovation

Back in the early 2000’s was the first time I had Kentucky Fried Chicken delivered. This was back in Hong Kong where they delivered it via a moped. In Canada, the service wasn’t available yet.

Nothing beyond pizza was deliverable at the time. Hong Kong had their delivery game together, especially KFC.

Today, I live in Silicon Valley where the game has totally changed… again.

For the price of a small delivery fee (from zero to $6.99USD), you can get a ‘personal assistant/driver’ to bring you practically whatever you need. These services come under a few names, notably DoorDash and UberEats in the NorCal area.

It’s not as much about the speed of delivery as it is about the utter convenience and variety.

Like health supplies

Never leave the house for Tampons ever again.

A late night snack

Got the munchies?

Even alcohol

Had a rough day?

My own guilty pleasure

Lazy Ashley recommend

In a world where convenience matters and customers don’t want to leave their house unless they have to, this is a intriguing and helpful service. The SF team behind DoorDash built their business model around bridging a notable gap between existing businesses and consumers.

The service isn’t without its hiccups, like missed items and delivery delays. At the same time, they balance these customer service issues by having a live rep on the site to chat with.

The whole process from start to finish is pretty enchanting. It completely kills the need to talk to someone on the phone and have that awkward delivery dance over the tip. With DoorDash you fully pre-pay online, including the tip (set by %). When the delivery arrives, it makes the hand-off a seamless and pleasant experience.

They also offer a group order option. You can create a sharable link for the order, which is great idea for a party or team lunch. Simple tech rules.

What’s their next innovation? Delivery food truck integration. I’m excited to see and taste where this one goes.

The world is your oyster. What do you wish you could order right now?

Founder of All Things Haptics newsletter. Host of The Haptics Club podcast on Spotify. Writes about tech, VR, startups. Drives fast as a hobby.